About EQIQ

EQ + IQ - emotional intelligence meets technical intelligence.

Our Story

EQIQ stands for what we believe great technology partners need: emotional intelligence and technical intelligence in equal measure.

We are a small, senior team based in New Zealand. We chose not to scale into a large operation because we have seen what happens when MSPs grow too fast - clients become ticket numbers, senior people get replaced by juniors, and quality quietly erodes.

Instead, we stayed small. We stayed senior. And we chose to focus on professional services firms where we do our best work - legal, financial, and advisory businesses where trust and discretion are not optional.

We are not a vendor. We are a partner. That is not a tagline - it is how we are built.

Professional advisory team discussing technology strategy

Our Values

Quality Over Quantity

We would rather do exceptional work for fewer clients than average work for many.

Trust Is Earned

We do not expect your trust on day one - we earn it through every interaction.

Your Business First

We start with what you are trying to achieve, then work out the technology to get you there.

Straight Talk

If we cannot explain it clearly, we have not understood it well enough ourselves.

The Team Behind EQIQ

We are a small team by design, combining senior technology, service, sales, marketing, and advisory experience around one standard: trusted outcomes for professional services firms.

Matt Allwood

Matt Allwood

Managing Director

Matt leads EQIQ's strategy, client outcomes, and service quality, drawing on extensive experience in IT services, infrastructure, and business technology strategy across the New Zealand SME market.

Karen Lai

Karen Lai

Marketing Manager

Karen leads EQIQ's brand, digital presence, and client communications, bringing experience in digital marketing, brand development, campaign execution, and customer engagement.

Ross Wright

Ross Wright

Service Manager

Ross oversees service delivery, support operations, and client experience, with a strong technical foundation and certifications across ITIL and Microsoft technologies.

Ron McQuilter

Ron McQuilter

Advisory Board Chair

Ron provides strategic oversight and governance, bringing over four decades of investigative and advisory experience across fraud, risk, compliance, and high-trust client work.